College Media / Conferences

NOLA 13: Digital sessions at the CMA/ACP National College Media Convention

This week, I’m in New Orleans for the National College Media Convention. There are a number of sessions about digital media for those who are interested in working better online.

Unfortunately, they aren’t organized with a multimedia tag. So here are some of the sessions related to online, from web site to social media reporting. All of the sessions are available here.

Breaking News from the Parking Lot     
Three minutes or less: That’s how long your audience gives you to inform them of breaking news. Your website is a wonderful tool, but you can’t collect information, write and post a story that quickly. And you certainly can’t do it while you’re standing in the parking lot, attempting to interview sources. Learn how to best use social media when your readers need and expect immediate information.
Kenna Griffin, Oklahoma City University

Breaking Out and Breaking it Down: A Year in the Life of a Multimedia News Organization’s Transition     
Morphing from a print-only newspaper to a successful multimedia online publication may sound as easy as a few clicks and locating a user-friendly template. This session will undo that myth. Teams that have successfully navigated the transition will outline the highs and lows of the process offering road-tested strategies.
Andrea Frantz, Buena Vista University
Grace Bodey, Buena Vista University
Shauna McKnight, Buena Vista University
Carrie Moniot, Robert Morris University     

Converged, Collaborative or Just Plain Crazy   Six years ago, Kent State student journalists created a “converged” newsroom that included their television station, website and newspaper in one merged operation. Come learn from us: Did it work? Did it fail? Has the newsroom at Kent State found the secret to the digital universe?
Susan Zake, Kent State University
Lydia Coutre, Kent State University
Katy Coduto, Kent State University   

Editorials in 140 Characters: Using Twitter for Opinion      
No, editorials don’t have to be 1,000 words or more. They don’t have to be pompous. Every editorial, like every news story, has a nut graph. That’s your tweet. And Twitter also is a great way to generate comment and interest. But you have to be smart about it. We’ll figure out how to do that.
Chuck Baldwin, University of South Dakota

Gamification for News Organizations    
How can you get a 300 percent increase in social-media shares at your publication, keep more of your reporters engaged and make your site the social hub of your campus? It’s simple: Make writing as fun and addictive as playing World of Warcraft. Let an expert show you how.
Karl L. Hughes, Uloop Inc.     

Hacking Student Media: How to Run a Multimedia Magazine for $20/Month
Using a few bits of equipment and resources easily found around most journalism departments, you, too, can put together a good-looking, credible multimedia student publication fit to contend with the big dogs in your state or regional contests.
David Weinstock, The University of Texas at Tyler

Kick-Ass Headlines for Print, Mobile and Web
You have great content; now write great headlines to get your readers to it. Here’s what you need to know about how print, mobile and online headlines are different and how to write headlines that will catch readers’ attention on any platform.
Lisa McLendon, University of Kansas

Navigating Change   
When it’s time to drop the Friday edition, go to online-only publication or make other big changes at your college newspaper, don’t forget to include alumni, administrators and other key stakeholders in the decision-making process. An adviser who led a semester-long study of her newspaper’s future will lead a discussion about what works and what doesn’t when navigating change in campus media with long traditions and fierce stakeholders.
Judy Gibbs Robinson, University of Oklahoma

Online Exclusive
You want to lead a “web-first” news organization, but your staff seems to care only for the print edition? You aren’t alone. A lot of student newsrooms have a print bias that impedes quick-reaction web journalism. Learn how to change your culture with tips on reorganizing your staff, making assignments, writing budgets and keeping up with visuals as you shift the focus from print-only to web first/print second.
Judy Gibbs Robinson, University of Oklahoma

Rethink Your Magazine for Tablets        
To take advantage of tablet technology, you’ve got to rethink how your print publication is designed and presented. Tablet pages are smaller than magazines’, and yet you’ve got to pack 100 print pages into far fewer on a tablet. The math doesn’t work unless you use the interactivity creatively and think differently. Deconstruct your print magazine and reconstruct it for tablets: Do more and deliver more content in a smaller space.
Tim Schreiner, Louisiana State University

Structuring a Newsroom For Digital and Print Success         
You’re digital-first, but your print products still are important. Should your newsroom be divided between print and digital, completely merged or somewhere in between? Learn from the experience at the Emerald Media Group, where a daily newspaper gave way to two weekly newsmagazines and a strong daily digital push. Results: Print readership up 7 percent per issue; web visits up 156 percent.
Ryan Frank, University of Oregon

What Can We Learn From Patch?            
Is Patch.com the answer to local coverage? Jessica Davis, a Patch editor, is covering the city of Malibu (single-handedly). Find out what a college newspaper can learn from a reporter and editor who is covering the ins and outs of one of the nation’s wealthiest and most exclusive cities.
Jessica Davis, Patch

The Future of College Radio   
The Internet has leveled the playing field for all radio stations, forcing broadcasters to become more engaged with their listeners through emerging technologies.  Explore the future of college radio, including making your station accessible on any device, the impact of social networking (i.e. how crowd-sourcing content and ideas is influencing broadcasters), the latest technologies and what successful broadcasters will look like in five to 10 years.
Daniel Ennis, Live365.com
Dennis Beltran, Live365.com 

Creating Interactive Online Infographics at Rock ‘n’ Roll Speed
Using free tools such as Google Fusion Tables and Tableau Public, you can go from presenting data to immersing your readers in it overnight. Learn how from a data mining, web and visual communication specialist.
Alex V. Cook, Louisiana State University

All in the Family: Organizing Multimedia Operations
Newsroom budgets are tight, staff and resources are shrinking, yet more people are consuming news across platforms than ever before. To battle budget crunches and staff shortages and still meet the demand for multimedia journalism, our newsrooms have to have the right structure. Learn how to build a future-oriented multimedia organization both from the ground up and from existing structures using case studies and best practices.
Steve Listopad, Jamestown College

Friend, Follow or Ignore    
You spend your days critiquing their work and guiding them. You don’t want to know how they spend their nights and weekends nor do you want them to see pictures of your dog. Or do you? A panel of advisers will discuss whether students and advisers should connect on social media. They’ll talk about their rules for befriending students and the experiences that led them to those decisions.
David Swartzlander, College Media Association and Doane College           
Chuck Baldwin, University of South Dakota        
Allison Bennett Dyche, Appalachian State University  
Bryan Murley, Eastern Illinois University            
Candace Baltz, Washington State Universit

How to Own the College News Market Online  
You’ve made the jump and launched a news website. What’s next? Learn from a college-media innovator how to be the go-to source for news about your university and, equally as important, how to make money doing it.
Ryan Frank, University of Oregon

Back-Pocket Journalism: Covering Campus News is Just an iPad Away
Creighton University recently launched a cutting-edge project where student journalists cover, report and publish news all from an iPad mini. Learn how it works from two students who have experience with the project and the adviser who works with them.
Kris Boyle, Creighton University

Journalism of Ideas: 100+ Shocking, Crazy and Cool Stories
Sleep texting. Extreme body modification. Campus Quidditch. Bedbug invasions. This session — led by the author of “Journalism of Ideas,” a textbook on story brainstorming and discovery — will share a slew of eye-popping, award-winning stories aimed at providing you with related ideas of your own. Advice on how to adapt, flesh out and digitize these ideas and others like them will also be provided.
Dan Reimold, Saint Joseph’s University

10 More Must-Have WordPress Plugins
New or experienced at WordPress? Either way, learn 10 great plugins for your student media websites. Areas of focus will include SEO, responsive design, multimedia and mobile. We’ll also discuss how to revive your website if it’s felled by conflicting plugins.
Ben Eveloff, Lewis University

Arresting Readers: How to Use Strong Writing to Get Readers to Stop and Read Your Website
Web writing needs to take advantage of all the possibilities that the web can offer. Survey after survey shows that people scan –not read — online. Learn how to take that into account when creating unique content for your media org’s website along with the 10 essentials that will grab readers’ attention.
Joe Marren, SUNY Buffalo State

Beyond Clickbait: Using Analytics for Better Journalism
Click-driven journalism has a bad reputation: Think the endless lists of Buzzfeed or the annoying headline bait at HuffPo. But paying attention to web analytics doesn’t mean your news organization will abandon good journalism; in fact, smart analytics can improve your journalism. Learn which stories readers spend the most time with and the kinds they are most likely to share. Find out the best time to post your best work and which extras — like Storify — readers love.
Erica Beshears Perel, University of North Carolina

Blogging Your Beat
A blog can be a great way to break out of the drudgery of daily news reporting. Unfortunately, a lot of good reporters are really bad bloggers. Learn how to write a blog that adds value to your beat, that people actually want to read and that you actually enjoy writing.
Brian Eason, The Clarion-Ledger and USA Today

But I Thought it was OK … Copyright and Fair Use in the Internet Era
So what is “fair use”? And how can you know what material is copyrighted and what isn’t? Is “royalty free” really free? Here’s what you need to know about using materials you find on the Web, without a lot of legal gobbledygook.
Frank LoMonte, Student Press Law Center

Developing a Mobile App and Doing It Right the First Time
Apps are all the rage, but are they worth it? Hear some interesting stats on why you should consider having an app (in addition to a mobile website), what your users will expect and how you can go about marketing your app to gain mass following on campus. Publications currently promoting an app will share lessons learned, survey feedback data and ways you can generate revenue from being truly mobile.
Tim Roberts,  iCampusTimes

Failure to Launch
After Florida Southern went through three different sites in three years, building readership for its college news website — even getting staff to participate — has been a challenge. Learn what’s worked (getting staff buy-in and giving them a sense of ownership), what didn’t (limited CMS access) and how you can apply these lessons to get your staff and readers involved and excited.
Mike Trice, Florida Southern College
William Allen, Florida Southern College

Freelancing/Self-Branding
What’s your voice? Wacky? Brilliant? A little bit of both? Learn how to make that voice consistent and dependable to land the freelancing opportunities that fit you. @thecajunboy has taken his southern style and wit nationwide for The New York Times, UPROXX and more.
Brett Michael Dykes, UPROXX

Free Tools to Improve Your Blog and/or Social Media Following
People may follow you on Facebook and Twitter, but that doesn’t mean it’s worthwhile or helping you or your publication. Learn the best social media practices and discover free tools that will help you improve your audience interaction and get your work to the world.
Andy Dehnart, Stetson University

Get Noticed: Creating a Digital Portfolio (No Coding Required)
Need a digital portfolio but have no idea how to start one? This is your session. Bring your laptop, and you’ll learn the steps to create an impressive personalized WordPress site. Come in with nothing; leave with your own website.  And it’s free!
Barbara Allen, Oklahoma State University

Gettin’ Digi with Interactive Storytelling
So you’re making the leap to digital first. Congratulations on joining 2013! But how do you get your stories on the web without resorting to shovelware? There are a bevy of online storytelling tools at your fingertips, including Storyplanet, Storify and Tapestry. This interactive discussion about interactive storytelling will cover how to add more value to web stories by incorporating elements other than traditional video. Bring your story ideas.
Bryan Murley, Eastern Illinois University

Getting Started with HTML and CSS
Want to learn to code with HTML and CSS? Get an intro to front-end web development for a strong foundation and understanding of these tools. Topics will include HTML/CSS foundations, web coding tools, best practices and next steps to continue to learn to become a strong coder.
Ben Eveloff, Lewis University