Chuck Clark, director of student publications, sends along news that the College Heights Herald has shifted print days, publishing now on Tuesdays and Thursdays. The Thursday edition used to be distributed on Friday.
With this change, our Topper Extra sports section will be printed for distribution live on home football game days during the fall semester, meaning they will be distributed Saturdays during tailgating.Tuesdays and Thursdays are the heaviest traffic days at WKU, with Fridays being the lightest. Our advertisers have been wanting a Thursday paper for several years, so we anticipate that switching the second paper of the week from Friday to Thursday will improve the pick-up rate, perhaps to a level as strong as it is for our Tuesday editions.
The CHH is also experimenting more in digital news delivery, and I’ll have more about that transition in a later post.