Dan Reimold and I recently discussed special multimedia projects like the New York Times’ Snow Fall and the Guardian’s Firestorm, and why such projects can be a challenge for college media outlets. I’ve discussed this topic previously.
During that discussion, I threw out the concept of a challenge: The College Media Snow Fall Challenge. And now, it’s a reality. The Innovation in College Media weblog, along with College Media Association, Inc., are having a contest to see who can be the first college media outlet to produce a full-fledged bespoke multimedia web story a la the examples mentioned above.
Now, there are some rules here. The first rule is: I am the ultimate judge as to what qualifies for the Snowfall Prize.
The things I’ll be looking for:
- It exists outside the media outlet’s CMS as a separate Web product.
- It does not “look like” the news website.
- It has responsive design.
- It features parallax scrolling.
- It is produced by students specifically for the college media outlet (i.e., not a class project).
- The overall story is multifaceted and in-depth.
- Multiple multimedia elements are interwoven throughout the finished product.
Obviously, given these parameters, this challenge is not something you are going to whip up by next week. The first entry that meets the above criteria will be the winner, and I will begin accepting entries on Monday, Nov. 4, 2013. That gives everyone at least two months to put together something worthy of the prize.
What does one win for producing the Snow Fall Challenge winner? How about this:
- $200 Amazon gift certificate for the staff of the media outlet.
- Recognition at the 2014 CMA Spring Convention in New York.
- A badge for your website.
- Recognition on the ICM Weblog.
Are you up to the challenge? I look forward to seeing what comes up once November rolls around.
If you have questions, leave a comment or email me: scmurley -at- gmail.com.