General Media / social media

Numbers without context mean nothing

Sometimes it takes humor to get a point across. Here, Stephen Colbert skewers the talk about how many Tweets were flying during First Lady Michelle Obama’s speech at the Democratic National Convention.

This is something I’d call the “Wordle Effect.” Wordle makes pretty word clouds based on how often a word is used in a text. The most used words are not placed in any sort of order, or their relevance to other words noted. The graphic has no greater meaning than that, really. The same could be said for statistics about how many Tweets (or Facebook posts) were flying during a political speech. It’s interesting trivia, but nothing more.

Via AdAge Campaign Trail Blog