College Media / College Media News / innovation

Shorthorn moves to digital first delivery

The Shorthorn at the University of Texas-Arlington announced yesterday that the publication will be daily online/weekly print beginning this fall.

Dustin Dangli, The Shorthorn editor-in-chief, said the difference between the mediums is that students will get breaking news and time-sensitive stories immediately online, while the larger 16-plus page newspaper will feature more in-depth pieces that readers can enjoy at their leisure.

Student journalists aren’t the only ones adapting to the change. The news outlet receive a substantial amount of funding from advertising sold by student sales representatives. Student advertising manager Bree Binder said having one weekly print product allows them to sell ads that will stay on racks for seven days and allow student sales representatives to gain more experience working with advertisers on different mediums.

I hope to have an interview with Lloyd Goodman, student publications director, next week, and will post more about this as it becomes available.