CICM shop talk

CMA announces acquisition of CICM

CICM front page

The first "home page" for the CICM.

College Media Advisers, Inc. President Sally Renauld (my colleague at Eastern Illinois U.) has announced that CMA has acquired the Center for Innovation in College Media. Read below the fold for the full press release from College Media Advisers, Inc.

College Media Advisers acquires Center for Innovation in College Media

Opportunities for college media advisers and their students to receive critical hands-on training in multimedia content production will expand this fall thanks to a recent organizational merger between two national journalism education associations.

College Media Advisers will take over ownership and operation of the Center for Innovation in College Media effective July 1, according to CMA President Sally Renaud. College Media Advisers is the largest and oldest higher education association serving the professionals who advise student newspapers, online media, radio, television and other publications on college and university campuses.

“This exciting acquisition will greatly enhance the ongoing evolution of CMA and the services it can offer,” Renaud said. “Thanks to the vision and energy of the CICM folks, our advisers and their students will be armed with the resources they need to be trained for media in this century.”

CICM serves as a resource to college journalists and their advisers by sharing information freely online and providing practical training in emerging media techniques at regional and national workshops. The Nashville based non-profit, launched in 2006, is best known for the thought-leading “Innovation in College Media” blog, its series of experiential workshops taught by renowned professional journalists and its annual online college media contest.

CICM will operate as an independent unit under the CMA umbrella, Renaud said. Given the logistical and personnel support CMA offers, CICM will be able to focus more fully on programming and expand upon its traditional services.

Since the creation of the non-profit CICM, its three co-founders have managed the organization while working as full-time media advisers and journalism educators.

“The successes and growth of CICM, while rewarding, came at the cost of greater demands for our limited time,” said Chris Carroll, a CICM co-founder. “We concluded that a collaboration was necessary to preserve the organization’s mission and future. CMA was the perfect fit as the new parent for this important effort.”

The CICM co-founders are long-time CMA members Carroll, from Vanderbilt University, Ralph Braseth, Loyola University, and Bryan Murley, Eastern Illinois University.

CMA made the CICM acquisition at no financial cost, Renaud said. The agreement was based exclusively upon a commitment by CMA to continue CICM’s mission, she said. As part of the deal, CMA will acquire all CICM assets, including 40 mobile journalist kits for workshop use.

The first CICM venture under the new arrangement will be an intense, hands-on multimedia story workshop run as a multi-day event in conjunction with the ACP/CMA National College Media Convention in Louisville in October, Carroll said. More details about this workshop will be released soon.