video / Websites

Should your newspaper host local or offsite?

YouTube isn’t just for kids with light-sabers and teens with webcams any more. As the popularity of YouTube increases, at student newspapers, we wonder about the advantages and shortfalls of third-party hosting versus hosting your video locally.

First off, why would any media outlet want to host their video elsewhere? Simple—unless you have a large budget, you can’t afford the bandwidth and storage space. Third-party hosting enables newspaper sites to have virtually unlimited space and bandwidth.

Unfortunately, you have less content control. Youtube and most other sites (like Daily Motion, Vimeo, or Google Video) have a size limit for each video. YouTube only allows you to upload videos that is 10 minutes or less.

YouTube isn’t just a video hosting site; it’s rare in its market in the fact that it has turned video hosting into a quasi-social networking site. Much like Missouri State Standard uses Facebook to publish their content, people can subscribe to their YouTube account here.

And, just like with WordPress, tagging videos is essential. YouTube uses tags in their search engine, this means that the more tags you have, the greater chance your video has of being found.

Iowa State Daily, a site that currently hosts all their multimedia locally, is considering moving their videos to YouTube in an upcoming site redesign.

“The fact is that it is basically unlimited file storage and it offers us hard HTML links to the archived media,” said Chris Conetzkey, webmaster of the Iowa State Daily.

Remember though, YouTube isn’t the only option for video hosting. If you’re just looking for an off-site storage space for large quantities of videos and you know most of your site’s videos will exceed 10 minutes, then YouTube isn’t for you.

If the idea of YouTube still isn’t appealing check out this link here, which lists 31 free alternatives.