I continue to think that there is only so much stupid that can be brought to bear in the world of big-time college athletics. Sadly, the SEC is the latest to disprove my theory. (props to Jay Rosen @jayrosen_nyu on Twitter, for the head’s up)
Ticketed fans can’t “produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the Event … .”
The SEC is getting some blowback for their policy. Not from the media, but from fans. If I were a fan paying premium prices to watch the tenant-farm system that is big-time college athletics, I’d be miffed too.
Of course, this isn’t the first, nor will it be the last, episode in the continuing series of “college athletics attempts to deny reality.” The NCAA has propagated the stupid for a couple of years now related to journalists reporting from games.
To be clear, we haven’t seen this kind of push back from the NCAA at EIU, since we’re not in the conference with the big time money deals with major networks. Thankfully, we can practice new media coverage so far.
But rather than just castigate the SEC for their stupidity and short-sightedness, here’s a proposition for how to make lemonade out of the new media lemons you think you’ve been given: create a place on your site, or the site of your corporate broadcast overlords, where fans can upload their videos, tweets, whatever, to add to the texture of the games. In other words – surf with the wave, not against it.
Why does this seem so hard for some to get?