Image via CrunchBaseIf you picked up a copy of today’s New York Times, you’d notice a colorful box at the bottom of the front page. That’s not a story. It’s not a preview of inside content. That’s an advertisement. An advertisement for CBS. Look at it here.
I recall when I first started working in the newspaper business in 1984, front page advertisements were anathema. The front page was sacred – devoted solely to editorial content. Now, over 20 years later, the Old Gray Lady has a front page advertisement.
Personally, I always found the hysteria over front-page advertisements to be a lot of sturm und drang about nothing. If a front page ad will help pay for quality journalism, I’m all for it.
Perhaps now that the Times has gone the way of USA Today, more college papers will sell front page ads. Anyone have a guess as to how much of a premium a front-page ad will bring?
Related articles by Zemanta
- CBS Becomes First Front-Page Advertiser in the New York Times
- Times Finally Runs Display Advertising on Front Page [Dead Trees]