Harry McCracken just started a blog detailing his experiences in media entrepreneurship (thanks to Paul Conley for the pointer), and I’ve already found an interesting twist on conventional wisdom. McCracken writes:
â€“Everybody knows that evenings
and weekends are quiet on the Web, and so you should concentrate your
efforts on mornings and weekdays. Which means that content
that goes up during â€œoff hoursâ€ has less competition. At both PC World
and Technologizer, some of our very best traffic days have come on
weekends, and weâ€™ve had success with late-afternoon posting.
â€“Any search engine consultant will tell you that stuffing headlines with keywords is all-important.
Which means that many headlines on the Web are deadly dull, and ones
with panache will get noticed. And truth to tell, Google is so damn
smart that itâ€™ll identify your stories without heavy-handed SEO.
I’m not sure if I agree with the headline writing tip, insofar as panache without relevant info won’t make me click on a story. But I do like the idea of posting content against the standard times.