Doug Fisher writes some bullet points every news media outlet should consider when pursuing a video strategy on the web. I’m reproducing his list here, but you should RTWT:
- Video has to be as consistent in playback as YouTube or some of the other similar sites. I can’t think of a time I’ve had a YouTube video stall while I was on broadband. Maybe it’s happened, but I’ve never seen it.
- Video has to be enabled to be easily embedded, linked to or otherwise shared.
- But also disable the auto-start. The whole point of the Web is to leave the user in control. I’ll decide when I want to start something. And can the automatic rollover to the next video. Maybe I want to look at this one again.
- Along those same lines, when the video is ended, don’t disable the scroll bar. Maybe I want to go back and review something I didn’t quite catch.
- Use links that real people can read.
It’s somewhat mind boggling that we’re still having this discussion so late in the development of web video.