Paul Bradshaw does a good job of explaining how journalism differs in a distributed world. Here’s a vodcast (video podcast) in which he explains what he’s talking about by “distributed journalism”:
UPDATE: I embedded the wrong video, now I can’t find a way to embed the right video. Here’s a link. Go listen to it NOW!
Now, the question is: Do you have someone on staff who is pushing your content out to social media sites? Is there a “Facebook editor” or a “YouTube” monitor, or a Digg editor? If not, why not?The key is not that this is going to garner a huge traffic boost for your college media site (it might), but that these types of tools will give your students greater “employability” in the future. What you learn in school doesn’t necessarily mean instant gratification, but can definitely help with a skill set that will be useful going forward.