video

Tracking video viewing

Via the Washington Post, an article about how marketers and media outlets track video viewing. Here’s an interesting insight from a YouTube video producer:

Jodie Rivera, 24, posts spoofs and comedy sketches on her own YouTube channel, called Venetian Princess. Through YouTube’s reporting tool, she discovered that viewership of her videos typically peaks on Wednesday evenings. She now uploads her videos on Tuesdays in hopes they will qualify for the “top-viewed” list the following day.

There’s more info about YouTube Insight on this page (scroll down to “YouTube Insight”). That’s one advantage to using an external service to host your videos. Of course, you could do the same thing with Google Analytics on your own web pages, but that’s a bit more tricky.

Also related to YouTube, they’ve got an interesting collection of video shooting basics in their Video Toolbox.